White Logo (1)

Real Wins in Artificial Times

Real Wins in Artificial Times, OUTFRONT’s all-new Advertising Trends Report, explores consumer behaviors, motivations, and aspirations, what’s working and what isn’t across the advertising space, and how to separate AI hype from reality.

75 %
of creators say IRL makes brand partnerships look cooler and more relevant (SOURCE: OUTFRONT/Ipsos, Sep. 2025)

We also demonstrate why IRL brand experiences built on out of home media can break through the screen fatigue and digital burnout to create the community and connection that today’s consumer craves.

These actionable insights will spark new ideas, illuminate new opportunities, and illustrate new ways to reach and influence your audience. And they’re yours with our compliments.

2026-outfront-advertising-trends-report

What's Inside

consumer-reebox-angel-reese-indianapolis-wallscape-3
 Consumer Trends
  1. Brands chase affluent consumers while the economy leaves the rest behind.
  2.  Anxiety and joy compete for space in our lives.
  3. We are prioritizing our health, thanks in part to GLP-1 drugs.
4317345_Peacock_Los Angeles_Tall Walls_000TW34 O_2026-01-22
 Media Trends
  1. Poor ad experiences put brands at risk.
  2. Bots waste billions, both in fraud and the measures taken to prevent it.
  3. Creators fuel robust engagement and trust, driving social commerce.
friend-west-4th-st-domination-posters
 AI Trends
  1. Backlash against GenAI products and GenAI advertising continues to grow.
  2.  Lack of trust is AI’s biggest challenge. 
  3.  Transparency, explainability, and human oversight can help build trust.
zyrtec-activation-new-york-station-domination
 IRL Media Trends
  1. Time spent with real-life hobbies and real-world activities is rising.
  2. Advertisers are forging deeper connections with IRL brand experiences powered by out of home media.
  3. IRL is a force multiplier. Pairing with television or social media maximizes returns.

Download the 2026 Advertising Trends Report Now